Market research on Bt-cotton in Wardha district of Maharashtra

Abstract

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of Bt-cotton in Wardha district of Maharashtra. A multistage sampling technique was employed to select the market functionaries from whom information was collected and analyzed. The data was collected using well designed questionnaires from two different marketing channels – Channel 1:  Producer- Ginner and channel 2: Producer- Commission agent- Ginner. Then the data was analyzed using tabulation method alongwith statistical tools. The marketing costs and marketing margins were found to be increasing in channel 2.